From Austin Business Journal, December 19, 2008...
An Austin-based company is developing software that enables sports teams to create a variable pricing system for tickets that could change the meaning of the term “face value.”
Qcue LLC, founded in 2007, completed a season-long behind-the-scenes trial with the San Francisco Giants this year. Next season, the company plans to provide its application that, during the days leading up to a ball game, adjusts the cost of single-game tickets based on 20 variables that affect demand, such as the weather and the opposing team’s record.
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