From Austin Startup, January 28, 2009...
The viability of your company and your career could depend on having cultivated a personal brand. People do business with those they know and like. It is a person who will bring you your next deal or your next job, regardless of if you are an entrepreneur, an investor, a knowledge/service provider (aka: lawyer, accountant, insurance broker, recruiter, etc..) , a sales person, a programmer, a marketing executive, etc….
While on any given day you may feel too tired to hit the TEXCHANGE event or the Austin Tech Happy Hour, your commitment to being visible in the business community will come back to help you in the future. You cannot forge strong relationships if you only do “drop in networking.” You must have a strategy. Select two or three events or organizations and attend regularly. Treat your attendance like you would treat any other important business meeting.
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