Blogging essential for a good career

From Penelope Trunk, March 23, 2006...

Blogging is good for your career. A well-executed blog sets you apart as an expert in your field.

Ben Day blogged his way into a career as a high-earning software consultant while maintaining the freedom to schedule frequent jam sessions and performances as a keyboard player. Blogging gave him the opportunity to stand out enough to support the life he envisioned for himself.

Phil van Allen, a faculty member of the Art Center College of Design in Pasadena, said to me in an interview, "For your career, a blog is essential. It's the new public relations and it's the new home page. Instead of a static home page, you have your blog." It's a way to let people know what you are thinking about the field that interests you.

Employers regularly Google prospective employees to learn more about them. Blogging gives you a way to control what employers see, because Google's system works in such a way that blogs that are heavily networked with others come up high in Google searches.

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